1. Help Center
  2. Fundraising Tools

Setting Up Your Ticketed Event

Hosting a ticketed event? Snowball is here to help streamline the ticket sales and registration process.


Event Ticketing Campaigns

Custom ticketing pages are perfect for engaging with your supporters and collecting donations in real-time at events. Premium, Professional and Enterprise account holders can assign a Text-to-Give trigger word to their events, making it easy for supporters to purchase tickets. Click here to learn more about upgrading.

Creating a Ticketed Event

In the left navigation bar, click Event Ticketing. Click "New Event" to see this popup. 

Screen Shot 2021-08-10 at 3.52.34 PM
Next, enter your Event Title (you can always edit this later) and optional Event Goal. When you're done, click Create Event.

You will be taken to your Event Ticketing dashboard, which has seven sections: Ticket Types, Purchases, Attendees, Forms, Thermometers Settings, Text-to-Give and Event Settings.

Screen Shot 2021-08-13 at 8.02.41 PM

Ticket Types

Click "Add Ticket Type" to reveal the information fields you'll need to fill out in order to offer tickets at your event. Start by giving each type of ticket a name (for example, "Child," "Adult" or "VIP"). Please Note: Even if you're offering one general-admission style ticket, you'll need to click "Add Ticket Type" and name it here.

You can also enter a cost for each ticket type, as well as write an optional description. If you are an Essential account holder, you'll only have the ability to create free registrations, and your ticket costs will be $0.

At the bottom of this page, the Limit Number of Ticket Sold field gives you  the option to set the number of tickets you're planning on selling. This acts as the maximum attendee capacity for your event. If you are looking to sell as many tickets as possible, leave this field blank. 




In this section, you'll be able to see all the tickets you've sold. You'll be able to see who purchased the tickets and how much they paid.


In this section, you'll be able to see all the people who've registered to attend your event. The person who purchased the tickets, as well as any guests they bought tickets for, will be displayed here. Many organizations export this list and use it as a check-in list at the event. 


This is where you can set your event's Text-to-Give trigger word, which allows supporters to purchase tickets or register by texting that word your Text-to-Give number.


Notice that in this section, you have a ticketing form already created. We automatically create this form so that you'll be able give your supporters a way to make donations related to your event, in addition to purchasing tickets. Click this form to edit the following: Screen Shot 2021-08-11 at 11.44.46 AM

From this view, you can choose between General Form Settings, Theme, Text-to-Give, Custom Fields and Messaging.

General Form Setting
This is where you can edit your Title, Header, Description, Banner image and more. You can find advanced settings at the bottom of this page. 


Use colors and images to bring your fundraising effort to life and connect with your supporters. All form theme elements are optional.


Set an additional Text-to-Give trigger word to give donors an easy way to make donations tied to your event, rather than direct supporters to a registration/ticket purchase page.

Custom Fields

You have the option to add custom fields for your supporters to fill out; capture their answers via dropdown, open text field or checkbox. You can also choose to make your custom fields required for your donors.

Organization Contacts & Messaging - Your emailed receipts will include the email address and phone number from your Organization Settings; if you’d like to include different contact information specific to this campaign, enter it here.

View Form This button will take you to the same registration/ticketing page your supporters see.

Share Form - This button allows you to share your ticketing page. This popup module will appear giving you several sharing options. 
Screen Shot 2021-08-11 at 11.50.01 AM


If you would like to solicit donations at your free event or additional donations at your paid event, adding a donation form to your event is a perfect way to do it. It is the same as a Campaign page, but it will contribute to your specific event. Click here to learn more about Campaigns. 

Thermometer Settings

Your thermometer is a great visual representation of your progress toward the goal you've set for your event.

Use your Thermometer Settings to change the header and description of your thermometer. You can also unhide the instructions which will display your Text-to-Give number and keyword on the thermometer.

You can hide or show the Pledge box here as well, depending on whether or not you're using Pledge functionality. You can also show your recent donors as they come in.

Thermometer Theme - Here you can change the colors of your thermometer or add a second logo or background image.

Thermometer Trigger - Make sure to select the keyword you would like to be displayed on the thermometer. The thermometer will represent the total amount raised in the event. If you have more than one form, select one trigger to be displayed, or leave the instructions hidden. 

Sharing Your Thermometer - In the top right corner of this section, you'll see "Share Thermometer." Clicking it will present you with this popup modal. Screen Shot 2021-08-13 at 8.48.18 PM

Copy and paste the URL for easy sharing with your supporters, or embed a thermometer widget directly onto your organization's website via the included HTML code. 

Event Settings

In Event Settings, you can change the title of your event as well as adjust the event's fundraising goal displayed on your thermometer. 

Screen Shot 2021-08-11 at 10.36.29 AM